The evolution of the Galaxy S24 Ultra is an interesting turning point for Samsung and the smartphone industry in general.

When the Galaxy S24 Ultra made its debut, fans of Samsung technology and loyal users of the Galaxy series couldn’t help but notice a detail that sparked quite a bit of debate regarding one of the main components of the hardware.

The Samsung S24 have a very particular feature, which to many users seemed like a flaw (Photo YouTube Marques Brownnee) – Sjbeez

This feature immediately sparked discussion in online forums, social media and among industry experts, with many wondering whether it was a flaw or a deliberate choice on Samsung’s part. The South Korean titan quickly responded to these speculations.

The company has confirmed that the decision to adopt a display with less saturated and more natural colors in the Galaxy S24 Ultra was entirely intentional. This move, while it may have initially been seen as a step back from past standards, reflects a broader trend in the tech industry towards experiences that prioritize naturalness and visual comfort.

Why did Samsung opt for a more natural display?

Samsung explained that adjusting the colors and brightness of the Galaxy S24 series products aims to provide a more accurate and comfortable experience during use. Changing the display technology to deliver a more natural viewing experience is a direct response to Samsung’s desire to adapt to the evolving needs of its users and their preferences for less straining on the eyes and more realistic viewing.

The unclear colors of the Galaxy S24 Ultra display are not the result of an error, but of a choice (Photo YouTube Samsung) – Sjbeez

Despite Samsung’s good intentions, the initial reaction from longtime users has been one of disappointment, especially for those who were used to the vibrant, saturated hues typical of previous Galaxy Ultra models. In any case, it is important to note that Samsung has also left open the possibility of “evolving” its position based on customer feedback.

This means that the voice of the users has significant weight in determining the future directions the company may take in terms of display technology and personalization of the user experience. For now, the key to understanding and appreciating this choice is recognizing the importance of a visual experience that reflects the real world, while reducing visual fatigue during extended periods of use.