Buoyed by the super data from 2023, Netflix is ​​working on a huge new project. What is it and what are the plans.

Netflix’s 2024 started with a smile on its face. All thanks to the data at the end of 2023 which allowed the Californian streaming platform to regain credibility, but above all new registrations. Who archived the identifiable annus horribilis in 2022.

Netflix, 2023 was the year of the relaunch – Sjbeez

The plan implemented by Netflix regarding the paid account sharing function really worked, numbers in hand, it was a super apt move: already in the second half of the year the sensational figure of six million paid subscriptions was reached across the whole of world. Nothing compared to what happened in the last quarter.

The further impressive increase allowed Netflix to reach 8.8 million from July to September, to increase its subscriber base by 13.1 million, reaching approximately 260 million. A breakthrough coming from the Asia-Pacific and EMEA regions.

Netflix and Artificial Intelligence: a clear stance taken by the Californian platform

While most of the Big Techs are investing (over a billion in Apple alone) in generative Artificial Intelligence, Netflix goes against the trend and expresses concern about its development, stating in the latest official report that it could have a negative impact on its operations and on the ability to compete. A warning, therefore. Pretty clear warning: Competitors’ use of generative AI could give them an advantage and result in intellectual property claims.

Netflix, the popular Californian streaming platform – Sjbeez

The availability of copyright protection for AI-generated material is uncertain, according to Netflix. The example given would have been the generative AI used in the production of the film "Everything everywhere, everything at once". According to the OTT giant, these technologies could damage it, and not a little, especially now that a record amount has been achieved for users who have chosen Netflix among the streaming platforms.

Hence an accurate and detailed report filed with the Securities and Exchange Commission (SEC) of the United States, the US federal body for the supervision of stock markets, the equivalent of our Consob, so to speak. Furthermore, in the 10K report Netflix complains that the use or adoption of new and emerging technologies can increase exposure to intellectual property claims.

So the availability of copyright and other intellectual property protection for AI-generated material is currently uncertain. According to a recent Wall Street Journal report, AI tools can currently suggest plots and dialogue; ChatGPT itself can even write a basic script, if given the right instructions. And this doesn’t sit well with Netflix, which is why it turned to the American Consob.