There’s some bad news for Amazon customers who use Prime Video. What do you need to know about it?

Amazon has always tried to please its users. For this reason it is responsible for launching promotions that can be convenient. There are different types and they concern many different opportunities. The problem is that nothing lasts forever. In fact, Amazon has chosen to make an important decision that could put many of us in difficulty. What have you chosen to do recently?

Bad news is coming for Amazon customers: be careful

Amazon has made known something very important. All Prime Video subscribers were used to the complete absence of advertising. There wasn’t even a single second of commercials, except for exclusive products on the platform. Yet we will have to say goodbye to this great benefit. Starting January 29, 2024, Prime Video will also show advertisements while watching content. And to remove them you will need to pay an additional sum.

Persistent advertisements, Prime Video reports them on the contents: what caused the decision

Amazon communicated this situation with an email sent to customers. He explained that with this move they will be able to invest in better content and increase their catalogues. Even though there will be some advertising promotions, they have made sure to keep them short and not annoying. In fact, the goal remains to show fewer advertisements than classic TV or other streaming content providers.

Prime Video: here’s what you need to know about it

The good news is that there will be no procedures to follow. This is an automatic operation and does not change the price of Prime Video in any way. To remove advertising, however, you will have to pay $2.99 ​​per month. We are talking about a minor addition that could be accepted. The problem is that no one expected a decision like this. Especially during the Christmas period, when everyone, absolutely everyone, is usually better.

It is thought that it will only concern the United States, and not necessarily Italy as well. For now we can only hope that the presence of advertisements does not ruin the experience offered by Prime Video. But if Amazon’s words are true, we will have nothing to worry about. We recommend staying updated on the topic as it is very important. No one ever thought they’d see ads on Prime Video after all.