From saying to doing the transition is short: Google Chrome starts removing third-party cookies. How to check if he does it to you too.

Barrels at the beginning of the year. Google has made a great start to this part of 2024. It is speeding up the evolution of Bard, ChatGPT’s main alter-ego, with the strong intention of bringing it to an advanced level.

Google Chrome, testing begins to remove third-party cookies from some users – Sjbeez

An advanced version is in the works, intended for subscribers, therefore paid, which greatly improves the experience of the bot resulting from Artificial Intelligence and machine learning, created by the Mountain View giant on the LaMDA model. Not only.

Google is also keeping a promise made in mid-December, when it decided to make a big push to improve privacy on Chrome, the most used detachment browser in the world, by investing in features that were created with the clear intent of protecting user data , to provide greater control over how they are used and include taking steps to limit the ability to track a user’s activity across different websites.

What’s changing on Google Chrome: Tracking Protection tests begin

Since now Google Chrome has started removing third-party cookies for 1% of its users, the start of a gradual process to completely remove third-party cookies in the more or less near-term future. The goal of the expanded phaseout is to allow for initial small-scale testing before the impact is felt by all Chrome users in 2024.

Google Chrome, all third-party cookies will be removed in 2024 – Sjbeez

We start with Tracking Protection, a new feature that limits cross-site tracking by blocking third-party cookies from accessing the website by default. Google has already announced on its blog that it is rolling out this feature to 1% of Chrome users globally, calling this “a milestone in our Privacy Sandbox initiative.”

Privacy advocacy groups welcomed the move, though some warned that Google’s Privacy Sandbox is not restrictive enough to limit covert tracking. Publishers and advertisers a little less so. But how can we understand if we are already part of that 1% of users tested by Google Chrome? In two ways. The first is visual: if you find an eye-shaped icon in the address bar, it means that it is part of the tests.

By activating it (that icon must be crossed out) it means that no tracking is taking place on your devices via third-party cookies. The second one? You need to check whether a new tab dedicated to blocking third-party cookies has been added to your browser settings in the “Privacy and security” section. Don’t you see it? Please wait.