Google is at the center of a heated debate at the moment after what emerged about user tracking: how to defend yourself in the future?

The future of the internet according to Google is a future with much less interference in user privacy, especially that generated by cookies. User tracking systems are therefore destined to change.

Does Google track everyone or not? To stay safe, reduce risks – Sjbeez

But changing certainly doesn’t mean eliminating. And how would it be possible to eliminate one of the systems with which both Google and everything that revolves around the internet produces profit? Cookies, especially third-party ones, have the purpose of profiling users to provide them with targeted and functional advertising.

Experimentation has recently started to eliminate third-party cookies and find new systems to reach users. And after we learned that Google has been tracking users for years even in incognito mode, the question becomes even more pressing: is there a way to disappear from the internet and avoid tracking?

Google deletes cookies but you can never be too careful

Google’s purpose, at least the declared one, is to provide tools to website managers that are able to collect all the data they need for their advertising campaigns without going too far beyond the limits of what privacy should be of users.

Google Chrome is spying on you? Change browser! – Sjbeez

Because from simple tools to make browsing faster, cookies have transformed into tracking systems bordering on stalking and, above all, into something that the average internet user has no way of escaping. Experimenting with the elimination of third-party cookies, which will be replaced by other metrics, might therefore seem like good news.

But, and it is worth repeating, removing cookies does not mean that Google will stop serving you advertising for what you searched for or what it has probably heard you tell friends and relatives. The issue of privacy protection remains central for this. Incognito browsing may be a solution, although as seen in a recent legal dispute it may not be the best solution.

It is therefore best to go to the source and look for a browser that has a good amount of privacy. Or browse by activating a VPN. Among the browsers that work best in this respect there are, for example, Brave, which automatically blocks invasive tracking and advertising, and DuckDuckGo which is equipped, among other things, with an anti-panic button to eliminate all traces of browsing with one click.

And if you are looking for a browser that can block practically everything that could track you, there is the LibreWolf project. Built on the same platform that Firefox Mozilla is built on, LibreWolf scores highly when it comes to user data management and privacy.