Technology advances by leaps and bounds, but protecting personal data should remain a top priority.

Anyone who owns a smartphone, in recent years, has found themselves faced with a rather disturbing situation: a few minutes after talking about a certain product (without even having searched for it online), that same product appears in an advertisement on a site you visit . This situation has given rise to a series of conspiracy theories according to which smartphones would be able to continuously listen to our conversations thanks to their microphones.

According to many users, smartphones spy on our conversations at all times – Sjbeez

If for a long time we thought that these were, in fact, bizarre theories elaborated by people particularly inclined towards conspiracy theories, more and more episodes suggest that there is something true, after all. Several companies have revealed that smartphone microphones are capable of listening at any time of the day, but that only when asked by the user do they actually process the words they hear. However, we simple users can only trust this, without having any concrete confirmation that this is really the case.

A new case confirms users’ suspicions

The latest to end up at the center of this controversy was the New Hampshire-based company MindSift. According to a review of sections (now removed) from their website and comments made in a podcast discovered by 404 Media, MindSift is one of a number of companies that aim to deliver targeted advertisements by listening to people’s daily conversations. people through the microphones of their devices.

A new case shows that companies use smartphone microphones to listen to our conversations, even when we don’t ask them to – Sjbeez

These revelations have sparked a heated debate about privacy and ethics in the tech industry. Andy Galeshahi, one of the co-founders of MindSift, detailed in an episode of the "Real Business Roundtable" podcast how his company’s technology uses data collected from microphones to deliver targeted advertisements. This statement, along with other disclosed information, provides the clearest evidence yet that some companies have actually crossed the line into listening to ambient audio for advertising purposes.

The case highlights the need for greater transparency and regulation in the data collection sector. Consumers have the right to know how their data is used and to have control over it. The company’s testimony not only confirms the suspicions of many but also opens a broader debate on the ethical and legal implications of the use of technology in our daily lives.