HP, Qualcomm Aim To Prove the Best Defense Is a Great Offense – My Blog

HP and Qualcomm, like a lot of the tech business, at present discover themselves in the doldrums for distinct causes.

HP, a stalwart in the PC and printer market, has continued to adapt to the shifting tech panorama. With the Covid-driven heyday of elevated PC gross sales over, the decline — or at the very least stabilizing — of conventional private computing, elevated competitors, and a sluggish business pivot towards revolutionary options and new utilization fashions have hampered its progress.

Although attention-grabbing, the firm's foray into 3D printing and enterprise providers has but to yield important dividends, leaving shareholders skeptical. On the different hand, Qualcomm, a chief in cellular chipsets, faces its personal set of challenges.

The smartphone market has flattened, and its ARM-based silicon options in the laptop computer house haven't proven dramatic attraction but to many customers. Expressly, the maturation of the smartphone market and elevated competitors from rivals have restricted its progress prospects.

Each firms should navigate quickly altering know-how traits, equivalent to the rise of 5G and the web of issues (IoT), to regain their footing. Innovation, diversification, and efficient price administration will likely be essential for his or her resurgence in the tech business.

Regardless of these challenges, neither HP nor Qualcomm have taken their foot off the innovation gasoline pedal. Tempting as that is perhaps from an opex financial savings standpoint, the previous couple of weeks have showcased essential bulletins that underscore every firm's collective perception that innovation is the finest technique to mitigate the common market's sluggishness and lethargy.

HP's 'Dwell Higher, Work Happier and Dream Larger' Mantra

Probably the most attention-grabbing announcement made by HP just lately wasn't the introduction of a moveable all-in-one laptop. The corporate's 2024 plan was offered throughout the HP Think about 2023 convention, showcasing a number of thrilling new initiatives and merchandise, a few of that are already out there for presale.


HP President and CEO Enrique Lores and several other different HP officers kicked off the occasion. The enterprise unveiled new units and video creation peripherals, buyer care options, and plans for AI integration with enterprise- and consumer-grade laptops and desktops, offering an outline of the firm's product and strategic course for 2024.

Spectre Fold 'Wow Issue'

The viewers at Think about 2023 was given a tour of the most up-to-date HP equipment and tools and knowledge on impending releases by Alex Cho, president of private programs and options.

Cho offered the HP Spectre Fold, which has a 17-inch display and can be utilized as a pill, laptop computer, or desktop. Whereas others, notably Lenovo, have jumped into the "foldable" display laptop computer house, the Spectre Fold has a few issues up its sleeve.

With its low-profile keyboard and small dimension, it seems to be a typical 2-in-1 laptop computer at first look. Nevertheless, the keyboard could be eliminated to point out the different half of the main show, reworking the gadget into an all-in-one 17" desktop. Pre-orders for the Spectre Foldable PC are underway, with a beginning value of $4,999.

The HP Spectre Foldable PC in prolonged display mode (Picture Credit score: HP)

Envy Transfer Transportable All-in-One PC

Cho additionally unveiled the HP Envy Transfer, a deceptively cellular all-in-one laptop. It has a 23.8-inch show, an built-in deal with, a 4-hour battery life, and a storage pocket at the again for the full-size keyboard that comes with it, which additionally has an built-in touchpad.

HP Envy Transfer 23.8-inch All-in-One PC (Photos Credit score: HP)

A Thirteenth-generation Intel Core i5 processor, as much as 16GB of RAM, and as much as 1TB of storage will likely be used as core configurable parts of the new HP Envy Transfer.

With a beginning value of $899, the Envy Transfer can also be now out there for pre-order.

HP Targets Video Content material Professionals

Cho then outlined the most up-to-date merchandise supplied by HP's gaming peripheral division, HyperX.

The enterprise intends to enter the video content material creation market with the Imaginative and prescient S webcam and Audio Mixer interface, regardless of being finest identified for its headsets, mouse, and keyboards.

The 8MP Sony Starvix IMX415 sensor in the Imaginative and prescient S permits for as much as 4K decision at 30 frames per second or as much as 60 frames per second at 1080p HD. It additionally has a magnetic privateness cowl and an aluminum physique for sturdiness and spy-proofing. Established video streamers, podcasters, and different content material producers had been consulted on the HyperX Audio Mixer interface design.

Other than its attraction to extra prosumer-style customers, rookies wishing to enhance their video content material may profit from these options.

Customers might create distinctive equalizer settings for numerous units along with their grasp audio as a result of it could possibly connect with XLR or USB microphones and three.5mm audio enter.

Poly Acquisition Paying Dividends

Cho concluded his presentation by discussing HP's work with Poly to develop webcams, headsets, and audio system for enterprise conferencing and collaboration.

Subsequent up was Dave Shull, HP's president of Workforce Options, who spoke about hybrid work options like HP's first-ever refurbished gadget resale program and AI-assisted workflow instruments that may do all the pieces from compiling sophisticated strings of code and calculations for information scientists to creating bulleted notes from any work conferences you may miss.

Subsequent yr, HP will make its groundbreaking new software program platform, HP AI Studio, out there to information scientists and different AI professionals to hurry up and scale the growth of AI fashions.


HP additionally unveiled a new AI workstation answer that makes creating and altering private AI fashions and applications simpler. Due to a partnership with Nvidia, HP says it is going to be the first firm to market with devoted enterprise workstation options using the Nvidia AI Enterprise software program platform in the coming months.

Lastly, HP's most up-to-date vary of company printers, together with the HP SitePrint, was unveiled by Tuan Tran, president of picture and printing options, as he wrapped up the Think about 2023 convention. A productivity-enhancing robotic development printer referred to as SitePrint is meant to color development format blueprints on-site swiftly and exactly, minimizing the chance of errors or delays.

The corporate collaborated with Leica Geosystems, Topcon, and Trimble for the SitePrint robotic to be appropriate with present survey instruments and navigation programs. Tran clarified that the SitePrint would first go on sale in Germany, Austria, and Switzerland on Nov. 1. Nevertheless, no launch date or introductory pricing for the United States was given.

Qualcomm Gears Up AR/VR/MR Silicon Options

Whereas a lot of the business speak since June of this yr has targeted on Apple's reveal of its Imaginative and prescient Professional answer, Qualcomm clearly sees a possibility for these clients exterior of the Apple ecosystem, and the chipmaker desires to benefit from the value umbrella that will likely be created when Imaginative and prescient Professional turns into out there.

Lately, Qualcomm unveiled its latest AR/VR/MR ingredient options. The corporate hopes to offer producers with an expansive and highly effective platform for growing comparable options in mild of the impending emergence of recent AR/VR platforms, which has been validated by the announcement of Apple's Imaginative and prescient Professional.

New combined actuality (MR) and digital actuality (VR) merchandise will likely be made potential by the new Snapdragon XR2 Gen 2 and the AR Gen 1. With the newest era, Qualcomm is concentrating on making it potential for OEMs to create extra reasonably priced, small, and light-weight units without having a giant battery pack.

OEMs may have a wonderful alternative to experiment with the new platforms on this market, as a appreciable section of customers will likely be postpone by Imaginative and prescient Professional's $3,500 value level.


In my opinion, the extra intriguing of the two is the Qualcomm Snapdragon XR Gen 2 CPU. With 2.5 occasions extra GPU efficiency than its predecessor, it allows combined actuality and digital actuality units. Supporting as much as 10 cameras and sensors and boasting an 8x enchancment in AI efficiency for dealing with duties, it additionally incorporates the newest Spectra ISP and may accommodate two 3K screens.

Most significantly, these attributes make it a compelling competitor to the Apple Imaginative and prescient Professional.

The Qualcomm Snapdragon AR1 Gen 1 platform is designed to energy skinny combined actuality sensible glasses. Moreover, it permits for the efficiency of visible searches and real-time translation, in addition to direct recording and dwell broadcasting from the glasses.

It's attention-grabbing to notice that Meta helped develop each programs, which is able to quickly seem in the just lately introduced merchandise from Meta.

For example, the Qualcomm Snapdragon XR2 Gen 2 Platform will energy the upcoming Meta Quest 3. The brand new Ray-Ban Meta Good eyewear will use the Qualcomm Snapdragon AR1 platform.

By 2024, further OEMs are anticipated to make use of this platform to create their very own units.

Closing Ideas on Lengthy-Time period Methods

One shouldn't count on these options to fully or instantly turbocharge the slowing companies that HP and Qualcomm take part in, equivalent to the PC and smartphone classes.

These options needs to be thought-about strategic as they're setting the stage for long-term progress as soon as general vitality returns to the common know-how markets.

For instance, the HP Spectre Fold epitomizes HP's innovation DNA by pushing the boundaries of laptop computer design and showcasing HP's dedication to redefining consumer experiences. Its versatile, foldable OLED show seamlessly transitions between laptop computer and pill modes, providing versatility and comfort.

This daring departure from typical laptop computer design underscores HP's willingness to embrace rising applied sciences, delivering novel options that cater to evolving shopper wants.

The Spectre Fold demonstrates HP's dedication to pushing new frontiers and creating merchandise that encourage and amaze customers.

My current interview with Stacy Wolff, HP's International Head of Design and Sustainability, supplies some shade on what the firm hopes to attain with the new merchandise introduced at the Think about 2023 occasion:

Equally, the Qualcomm XR2 Gen 2 platform is a huge deal for the MR and VR markets, as it's poised to make these applied sciences extra attractive for mainstream customers, one thing that has but to occur.

Its superior processing energy, improved graphics capabilities, and enhanced AI integration allow extra immersive and lifelike experiences, and its decrease energy consumption and higher thermal effectivity lead to longer-lasting, comfy put on.

Moreover, help for 5G connectivity — the place Qualcomm is the market chief — ensures seamless, high-quality content material streaming. Qualcomm's innovation units the stage for AR and VR options to turn into extra accessible and fascinating for a broader viewers, foreshadowing a new period of mainstream adoption.


HP and Qualcomm have some heavy lifting to do regarding these highlighted bulletins. For instance, HP Spectre Fold has the potential to implement some engaging new utilization fashions, and the firm's sturdy relationship with Microsoft will assist educate the market.

Nevertheless, since many PC OEMs will finally supply comparable forms of merchandise, the danger of utilization mannequin "balkanization" in Home windows might confuse customers and hamper traction.

As for Qualcomm, the most vital danger in the AR/VR house is that the developer neighborhood doesn't rise to the event with compelling new functions which have at all times been a energy for Apple in the smartphone and pill house.

Qualcomm's play right here will undoubtedly contain the likes of Google. Nonetheless, it is going to be as much as one or two important OEMs (maybe Samsung) with business heft to lure builders to ship compelling functions that exploit the energy of Qualcomm's silicon.

Whereas there may be little HP and Qualcomm can do to shorten the broader macroeconomic malaise the international know-how house finds itself in, each firms are investing in the future and laying the groundwork for a common market turnaround that can pay dividends over the subsequent 12-24 months.

HP and Qualcomm are taking part in the lengthy recreation, however kudos to each firms for not taking part in it secure.