After years and years of creating brand recognition with the color blue, Nokia is ditching is for a new logo that follows no specific color scheme. This is Nokia's first logo change in 60 years. At MWC 2023, Nokia's President and CEO, Pekka Lundmark, said that Nokia is no longer just a smartphone company. It's a "business technology company."
Nokia says it's refreshing its brand identity to signal that it's a business-to-business innovation leader. "The company's new logo is emblematic of an energized, dynamic, and modern Nokia, demonstrating its values and purpose. It has been designed as a symbol of collaboration, which Nokia believes to be critical for realizing the exponential potential of networks: unlocking gains in sustainability, productivity, and accessibility," Nokia noted in a press release.
Meanwhile, reactions to Nokia's new logo have been varied on social media. Some absolutely love the logo, while others think it's an abomination. What are your thoughts? Do you like the new Nokia logo? Take our poll and drop us a line in the comments section.