Marketing Services

Multicultural and Hyperlocal Advertising

San Jose Beez multicultural advertising services (SJB Marketing) focus on the San Jose/South Bay market by partnering with ethnic media to reach the largest and most important emerging segments: ethnic communities. SJB Marketing is managed by NAM (www.newamericamedia.org), whose multicultural marketing division has developed a hybrid approach to help our clients leverage the full reach of ethnic media in both an advertising and editorial capacity since 2000.

One Buy — One Bill

Our success lies in our network of 6 ethnic media partners and our ability to provide a 'one buy-one bill' service for our clients — giving you an easy and efficient means to place ads in ethnic media publications reaching thousands of local consumers and voters in the communities of African American, Latino, Asian, South Asian, and small businesses in downtown San Jose/South Bay. The SJB Marketing network would eventually expand to include the rest of ethnic media outlets in San Jose/South Bay in the long term.

Ethnic Media Collaborators

SJB Marketing helps our clients hone their messages to each individual ethnic community by providing focus groups and roundtable discussion with ethnic-media leaders when developing your campaign. Unlike traditional advertising, SJB Marketing recognizes that reaching multiple communities in multiple languages requires customized messaging within a single campaign. As a result, we often include local ethnic-media leaders as advisors when developing campaigns to also provide the possibility of editorial coverage down the road.

Services

SJB Marketing offers a wide spectrum of media services including:

• Planning, placement, and tracking multiple ethnic media in our network on multiple platforms from print, online, to mobile phone messaging (in development).
• Customized planning with clients to develop the most efficient and cost-effective solutions to their marketing goals.
• Developing customized ads for San Jose/South Bay market or trans-creating mainstream ads into different languages to develop advertising messages with cultural-relevance.
• Customized editorial initiatives to drive home your social marketing message.

To discuss your campaigns or for more information about SJB Marketing, please contact our marketing director Jaskaran Singh:

Jaskaran Singh
SJB Marketing Director
Phone: (415) 503-4170
Email: jsingh@newamericamedia.org